In 2021, most of the brick and mortal businesses have gone digital, including healthcare such as medical and dental websites. This has brought a revolution in the healthcare industry with the increasing trends of healthcare websites to garner the target audience’s attention.
Customers find it more convenient to visit the health care websites to get the information regarding their appointments rather than going physically to the clinics to get their appointment, especially on the dental websites. Nowadays, the ecommerce market has taken over businesses, so it is essential to ensure your online presence in the digital market.
It helps you in reaching more potential customers and increases your business sales. Marketing plays a vital role in the success of a business, whether it is related to health care or any other field. Without marketing, you will not be able to reach your target audience and drive any sales. When it comes to marketing in dental practices, the biggest mistake you make is not doing anything to promote your business.
But spending your money and time on inefficient and outdated marketing strategies can also be problematic if you are running a dental website but not getting a handful of organic traffic on your website. In that case, you can hire a dental web design company that can help build an attractive dental web design to attract more target audiences to your website.
A dental web design agency offers a comprehensive range of dental web design services with interactive web design and user-friendly interface at highly affordable packages to attract more patients to your website. In this post, you will get to know ten dental web design trends which you cannot ignore in 2021.
- Mobile Responsive Navigation
Nowadays, 70% of the online searches have been made on mobile phones, so your dental website should be mobile responsive and user-friendly to capture the attention of your patients. It should be easy to navigate for the users; otherwise, they will leave your website.
Make sure the options and graphics on your mobile website align with your original web design. If it is necessary, you can add new sections to your website to facilitate mobile responsive viewing.
- Video Content
Nowadays, video content is more preferred over other mediums. People prefer to view the content rather than content reading. Nowadays, all the websites contain video content to keep pace with the current marketing trends.
It gives you a quick overview of the services offered by your clinic without getting into deeper details. You can add video testimonials, informative videos of procedures, introductory videos of your colleagues, fellows, and staff members to make your website more attractive for the audience.
- SEO
Search engines play an essential role in deciding the future of your online business. If your website appears on the first pages of the SERPs, you will see rapid growth in your online business venture. SEO is the current trend in the digital market.
Focus on the relevant keywords and gauge the search keywords in the trends in your dental niche; include the exact search keywords in your web content to increase website visibility and rank higher in the search engines.
- Chatbots
Chatbots are one of the essential features of a successful dental website. These have been designed to reflect the human responses instead of the robotic, stoic answers. Therefore, you should keep the chatbots updated with a comprehensive range of responses like humans.
Make sure your potential customers don’t feel disappointed by the responses given by your sloppy website chatbot; otherwise, it will result in losing your potential customers.
- Dark Mode Adaptive Website
Have you noticed the dark mode option on your mobile phone or the desktop? Dark mode saves your eyes from damage caused by the bright light of cell phones and desktops. It is beneficial for the eyes if you are viewing the mobile or desktop screen with low brightness.
Make sure your website has the dark mode feature for easy viewing. Keep your customers and their health your foremost priority to make your website a successful one.
- A Professional Impression
When it comes to choosing a dentist, the component of value which the patients always seek in their dental care provider is professionalism. Your website must include features that align with your expert vibe, such as clear and sharp images for your website because busy web designs and images look unprofessional. Besides this, use an icon for your website and display large images that are memorable.
- Customized In-office Imagery
It is better to use your professional photos rather than stock images to personalize your website and give you a competitive edge over your competitors. The trend of using only the stock images on your websites is getting old and cliché with time.
In-office imagery helps engage more potential patients and keeps them hitched on your website rather than the stock images. You can display the images of your reception area, office, and operation theaters or practical images of your team of fellow doctors and staff members.
- Simple UX
Your dental website should have a simple UX (user experience) so that the user doesn’t have any difficulty while browsing on your website. Use a white background on your website, so your essential items are more visible. The buttons should be in contrasting colors and consistent throughout the website and can be quickly recognized as “Action Items.”
It should be easy to navigate with all the sections visible. Your contact number, appointment request, map, and services should be easy to find on your website.
- Parallax
Parallax is a current web design trend in 2021, and it has become popular in the past few years. It’s on every website, so I am sure you have seen it. Parallax is a slow-moving background on a web page in the website layout that causes a 3D effect.
You can introduce the parallax element in your dental website in the right way to give it a subtle and distinct depth. But if it is not done correctly, it can be overbearing and nauseous. Your goal is to use this parallax feature with class and a light hand. It will be proved beneficial for you because it’ll guide your customers towards a CTA using its depth feature.
- Accessibility
It is essential to make your website accessible for disabled people. In 2021, WCAG and ADA provided guidelines with standards incorporated to make your websites accessible for disabled people. It will not only prevent lawsuits but will also increase your potential customers.